Over the years many began to see the extravagance of makeup unnecessary. It was extremely expensive and many places began to ban cosmetics. In China you would be executed if you were caught wearing nail polish in public.
In the 18th and 19th centuries there were many advancements in cosmetics. As we come into the Victorian era, a time when women were to be viewed as being pristine and beautiful, make-up began to become popular again and necessary. Pale make-up was popular in this time and bold colours were only used by prostitutes.
The 20th century is when the cosmetic boom happened. With television and print, cosmetic companies saw a major rise in demand. People wanted to recreate the looks they saw on the screen - actresses were wearing heavy make-up under the studio lights so heavy make-up began to become fashionable again. Due to all the new advancements in products including new shades being added to lines, the Victorian era of make-up soon became very old fashioned. Many new companies that we know today like Maybelline and Revlon started around this time and even today there are still new brands being released.
Modern make-up companies keep with the trends of what we see in the media. And there is so much choice out there that we see many creative looks. We also have different tricks we can do to make the face seem slimmer and to highlight certain areas.
